With 'functional' beverages, brands push drinks that do more than taste good
Release time：2024-05-22 04:20:28 Source：Earthly Echo news portal
Supermarket beverage aisles are starting to look a lot more like a pharmacy.
There are sodas made with mushrooms that supposedly improve mental clarity and juices packed with bacteria that claim to enhance digestive health. Water infused with collagen carries the promise of better skin, and energy drinks offer to help burn body fat.
Welcome to the frenzy of functional beverages – drinks designed to do more than just taste good or hydrate. What started in the late 1980s with caffeine- and vitamin-laced energy drinks like Red Bull has grown into a multi-billion-dollar industry. Hundreds of brands are vying for consumers’ attention with increasingly exotic ingredients and wellness-focused marketing.
Feeling stressed? Try a drink with ashwagandha, a shrub long used in herbal medicine. Want to enhance your workout? There are drinks containing chromium, a mineral that may boost metabolism. Want to get in a party mood without alcohol? Multiple companies are making non-alcoholic spirits and beers infused with ingredients like guayusa, a leaf containing caffeine and antioxidants.
- Previous：Queen Camilla reveals she's seen the first season of Bridgerton
- Next：Ben Whishaw lights up the Croisette as he joins his co
Related articles
- Celebrity birthdays for the week of May 26
- Hundreds of German police subdue 'hooligans' in training exercise for Euro 2024
- $6,500 school vouchers coming to Georgia as bill gets final passage and heads to governor
- Biden’s cannibal remarks send US
- Devout Christian doctor, 68, who punched dementia
- Is journalist Vicky Xu preparing to return to China? — Radio Free Asia
- Prince Louis birthday portrait taken by Kate Middleton is released on day he turns 6
- These apps allow workers to get paid between paychecks. Experts say there are steep costs
- China vows to actively promote restoration of int'l flights
- A legal challenge over the UK's role in arms sales to Israel will go ahead
- Nina Dobrev hospitalized with a neck brace due to serious e
- Colombia rolls out new incentives to cut electricity consumption as dry weather persists
- Family pay tribute to 'vibrant and loving' mother, 25, found dead in car in Hackney
- Novartis, Danaher rise; Nucor, Cadence Design Systems fall, Tuesday, 4/23/2024
- Norwegian Cruise Line, Wix.com rise; Cushman & Wakefield, Target fall, Monday, 5/20/2024
- Prince Louis birthday portrait taken by Kate Middleton is released on day he turns 6
- Starbucks vs federal labor agency: U.S. Supreme Court is set to hear oral arguments
- Electrician, 55, filmed racially abusing Muslim women as they returned from a pro
- Brazil replaces injured goalkeeper Ederson in Copa America squad
- Crew members injured in crash on set of Eddie Murphy movie 'The Pickup'
Random recommendation
- Copyright © 2024 Powered by With 'functional' beverages, brands push drinks that do more than taste good ,Earthly Echo news portal sitemap